The Baltimore Triathlon logo was designed for Elite Race Management. They were looking for a design that evoked the colors and spirit of Maryland and Baltimore, and stood apart from the crowd.
The logo utilizes part of the Maryland flag, whose geometric shapes bring visual interest to the design, without overwhelming it. The design uses symbolism for the events in the race, as opposed to the typical swim-bike-run stick figures that are quite popular in triathlon logos. The logo was designed for longevity and versatility, and will be used on the web as well as on products for the race.
There is an alternate version of the logo, which will be used on certain marketing pieces as well as on the competitor medals, which reads “Sprint Relay Olympic”, and refers to the race distances.
The day of the race, the logo was used on many materials, including swim caps, t-shirts, and award medals.