I worked on a digital branding project for Alison Harper & Company, under the art direction of Eleven Peppers Studios. Alison Harper & Company is an on-location hair and makeup team that specialize in event and bridal styling.
While Eleven Peppers was designing and developing the new website, they tapped me to work on additional digital branding pieces; the design for their email newsletters and Facebook page. The design echoes the aesthetic on their website, and reinforces their brand image.
The end goal was to hand over to the client a beautifully designed but easy-to-edit email template for her newsletters (this meant absolutely no HTML code for the client to edit!). The email was designed in Photoshop, and my solution was to export the design elements, then drop them into Mailchimp. From there, I chose a flexible layout for the client to work with and matched the PSD as closely as possible. In the end, this functional template allowed the client entered her own text, images, and content, without sacrificing the aesthetic she loves. Check out Alison Harper & Company’s first email newsletter below; this was executed by the client and is a testament to how user-friendly Mailchimp is!
Alison’s request for the Facebook theme design was for it to be clean, elegant and dramatic. She loved the gold accents, and pairing that with the black-and-white photography works perfectly. Now, whenever clients engage with Alison Harper & Company, whether it is through email, Facebook, or their website, the experience will be just as it is in person- polished, professional, and glamorous!