Frisco Taphouse & Brewery is a restaurant in Maryland. They serve craft beer from over 50 rotating taps, for which they have a list on their website and update a list displayed on their flatscreen TVs above the bar. To boost sales in their more regularly stocked bottles and cans of beer, they asked me to create a printed beer menu.
With over 140 bottled beers to add to a new menu, it would be difficult for the reader to make a decision. Rather thank just listing the products, I decided to add some value to the menu by including the state or country of origin, the ABV, beer style, and size in ounces; something a true craft beer connoisseur can appreciate. A QR code was also added to the bottom of the page so that the reader could check out the draft list without leaving their table to check out the TV.
The colors and overall design match the restaurant’s modern style and love for the handcrafted. This project successfully raised sales and educated the consumer about the craft brews on the menu.