For the past few months, I have been beaming with excitement about Illuminate Salon’s launch! Jessica, the owner, came to me with an idea of the overall aesthetic she was looking for to represent her brand; a modern and fresh logo design that embodied her salon’s spirit.
Our journey started just a few months before the salon’s launch. Jessica had a clear vision of what her salon was going to be; a boutique hair salon with luxury products and a commitment to quality.
I designed a primary logo with an alternate logo mark that gave Jessica the versatility she needed in her brand, with simple, modern typography .
Below are some shots of the business cards and referral cards I designed for Illuminate.
Once we had established the logo and overall brand direction, it was time to turn our attention to the salon’s online presence. We had less than two months before the salon’s launch to get their website up and running, and time was of the essence! Jessica’s concerns with launching a website were simple; she wanted the ability for the staff to make changes on their own, and a responsive site that was accessible on mobile devices.
After weighing our options, we decided that a WordPress site that would be easy for her and the staff to manage. Customizing an existing theme is a budget-friendly way for a client to get the look they want, without hiring a developer. We picked a WordPress theme that aligned with her brand vision, and were able to demo the site before purchasing, which was a huge plus. Then I went to work; tweaking the CSS, adding in branding elements, photography, and widgets. The end result had a quick turnaround, and allowed her print and digital presence to work together seamlessly.
When you land on her homepage, you are greeted with a collection of photos that showcase the interior of the salon. The site echoes the design aesthetic from her print materials: simple, clean and modern. As you navigate the site, you will find a services list, client gallery, interactive map, and one totally awesome feature – the ability to schedule appointments on the website through Vagaro!
Below are some screenshots of the website. Be sure to check out the live site, and see it in action!