Precision Equestrian is an expanding business run by Catherine Solan, who specializes in dressage discipline and training. I worked with Catherine to develop a logo that captures the essence of her brand – harmony, precision, and quality.
To bring her vision to life, I worked on sketching horses in different dressage poses to convey the attention to detail that she was looking for. Once we settled on a pose, I fine-tuned the typography and layout to accommodate different mediums and formats.
Following the logo design, I worked with Cathy to create a responsive website that executes her vision, and utilized WordPress as a platform for easy editing in the future. Complete with photography, textural elements, and quotes from inspirational figures, this website conveys Cathy’s experience and personality to potential clients. View the live site here.